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How to Sell Out More Shows at Independent Venues

Despite being THE culture-makers in every city, most indie venue owners don’t have formal training in how to run a venue and do the necessary marketing. Why? Because there are only a handful of venue management training programs in America. There are hospitality programs focused on hotel, food and beverage, but little for the live music side. And as they say, it all comes down to “butts-in-seats.”